Immersive exhibitions, interactive exhibitions, ear-to-ear exhibitions... It is found that the exhibition is quietly changing. In the past, artifacts and works of art were displayed in display cabinets for viewing; now, with the innovative design of curators, audiences interact more with exhibitions and exhibits, and the experience of the exhibition is much more abundant. In the future, having more interactive exhibitions through the use of digital technology will be more closely integrated with education and life.
Immersive exhibitions, interactive exhibitions, ear-to-ear exhibitions... It is found that the exhibition is quietly changing. The development of the times and the progress of technology make the exhibition pay more attention not only to the exhibition of things, but also to the experience of people.
Posters, decorative panels, decorative materials and portrait collections, photography, book illustrations, oil paintings... The 244 precious exhibits show the style of the European New Art Movement, represented by Musa. From last October to December, the National Grand Theater's \"Muxia - Pioneer of the New Art Movement\" special exhibition attracted a large audience and sold more than 30,000 tickets. Due to the large number of people watching the exhibition, the National Grand Theater first opened the exhibition night to ease the pressure on the flow of people.
Li Mo, a member of the Muxia project team and curator of the Art Department of the National Grand Theater, said that they spent more than two years for the exhibition: the main color of the exhibition wall was blue-green extracted from Muxia's work; the wall of the poster section was opened in the form of a curtain to make the theatre's poster work more stage-like; and the colored glass window paintings by Muxia in the shrinking proportion of the exhibition hall made the exhibition more atmosphere and a card-taking attraction.
To help the audience understand Muxia's work, the curatorial team produced the first domestic propaganda film to read Muxia's life experience in detail. Team members went to the czech republic many times to take pictures, and with reference to precious documentary, photos and other documents, carefully edited, finally formed a 15-minute propaganda film, in the exhibition hall in the central video area cycle play.
Today, curators are playing an increasingly important role. Zhao Yong, deputy director of the National Museum's curatorial work department and research librarian, is in charge of two exhibitions this year, one is \"Return - Italy Returns China's Lost Cultural Relics Exhibition\" and the other is \"Proof of Ancient Times - Oracle Culture Exhibition \". How to let the audience feel the connotation of the exhibition transmission better is the problem that the curator team has been considering.
In recent years, museums have increased the number and quality of exhibitions as audiences have become more interested and demanding, Zhao said. For example, Guobo's exhibition system needs both basic display, comprehensive display of Chinese civilization history with cultural relics, and various special exhibitions to deepen and expand the content of basic display. More importantly, the museum also has a variety of subjects, the time-honored, audience-pleasing temporary exhibition to meet the needs of different audiences.
More than 700 items have become the focus of the \"Return - Italy Returns to China Lost Cultural Relics Exhibition\" co-hosted by the Ministry of Culture and Tourism and the State Administration of Cultural Heritage. Double transparent glass cabinet, pottery decoration exquisite and diverse, red pottery camel, red pottery horse lifelike, painted figure figurines smiling... This batch is mainly unearthed and handed down from Gansu, Shaanxi, Sichuan, Shanxi, Henan and Jiangsu provinces in China, and the time span is from the Neolithic period to the Republic of China, which has high historical, cultural and scientific value.
Because of the large number of cultural relics and the short preparation time, the \"return\" exhibition innovative exhibition mode, the first use of \"warehousing\" exhibition mode centralized display,796 cultural relics will be displayed in the same space. In the form design, with the four walls as the display board, the central display cabinet forms a enclosed \"courtyard space \", creates the\" home \"structure, and also plans the audience's visit route.
Innovation, is the key word of the curatorial. From collection, furnishings, to simple decoration and beautification, to the use of modern multidisciplinary techniques and forms of expression, exhibition techniques have been improved with the times.
“The Oracle Cultural Exhibition is the first cultural exhibition with Oracle as its content, and the first large-scale exhibition of the Oracle Museum. Through the narrative chain of nearly 190 oracle bones, bronze, jade and books, the exhibition recounts the past of the discovery and excavation of the oracle bone and revisits the Shang and Zhou civilization behind it. The bones themselves are small and fragile, obscurely written, and interspersed with assistive items and interactive devices to enrich the exhibition and attract visitors.
In order to deepen the audience's impression, important exhibitions have also launched Wenchuang products. During the Muxia exhibition, the National Grand Theater launched a series of Wenchuang products with the theme of Muxia classics, including daily necessities, stationery series and exhibition derivatives such as ribbons and silk scarves necessary for fashion decoration. At the same time, the national theater inside the coffee shop also launched \"Muxia\" La Hua coffee. These products extract aesthetic elements such as oriental art and new art style from Muxia's works, and bring different experience to the audience.
Zhao said that the previous exhibitions played more educational functions and less considered the needs and feelings of the audience. Now the audience will be more involved in the exhibition, higher requirements for the content of the exhibition, such as the environment, lighting, and even the location of the card and other details. In addition, the effective use of auxiliary exhibits, multimedia interactive devices, also attracted a lot of audience.
More innovation continues. In the 1,500-square-metre space of super-exhaustible experience, immersive experience combines technology with art works and reconstructs Van Gogh's art works. Last year,\" the mind of the imagination - Van Gogh art immersive experience \", innovative exhibition form, through lighting, music, immersive images, VR interactive experience, projection images and other technical means to let the audience experience the charm of art. During the exhibition, the number of visitors reached 97000.
As British artist David Hockney's first major exhibition in China, the \"Big Water Flower\" exhibition, co-hosted by the Woodwood Gallery and British Tate, attracted a large audience. The exhibition reviews Hockney's artistic career since the 1950s. More than a hundred exhibits are not limited to oil paintings, prints and sketches, but also include new media such as photography, digital technology and so on, which he has been interested in in in recent years. As the foreword to the exhibition says:\" we'll see how hockney has gone through countless paths all the way, exploring the essence of viewing and reproducing.\" The architecture of the woodwood art community has become an exhibition area, and the larger exhibition space makes the audience full of exploration fun. The curatorial team also designed different series of art-themed courses for people of all ages on the basis of art works on display. Viewers can use their leisure weekend time to learn art knowledge and try to create their own art works.
Exhibitions are increasingly integrated with education and life. \"Museum in the ears of the National Grand Theater Muxia Exhibition\" has been launched. To meet the needs of the whole family, the exhibition features two voice guides for adults and children. Zhao said the exhibition is gradually getting rid of the \"treasure show\" routine, the interaction between the audience and the exhibition is more frequent, the content and form of the exhibition is increasingly diversified, and the quality of the exhibition is getting higher and higher.
Li Mo believes that as the relationship between art and life becomes closer and closer, the demands of the public on daily aesthetics gradually increase. Not only do exhibitions appear in art galleries, museums and galleries, but many malls also hold small exhibitions, and art exhibitions are gradually immersed in many scenes of people's lives. With the development of science and technology, the new technology has given artists a new way of expression, and the exhibition pays more attention to stimulate the audience's multi-sensory and immersive experience. In the future, some exhibitions will maintain the traditional aesthetic concept, and more likely will go to the scientific and technological, through the interaction with the audience, provide more fresh way to view the exhibition, enhance the audience's experience.